According to an official statement released by Ministry of Finance on November 24, China plans to reduce tariff on 187 consumer goods, including cosmetics, apparel, health supplements, food, and pharmaceuticals. The new policy will go into effect on December 1. The average tax rate will drop to...

For Western companies, selling to China is a recognised challenge. Moreover, this year I coined the term, "Daigou-to-Consumer" (D2C) to help companies conceptualise a powerful channel known as 'daigou' [1] that can assist them in the marketing, promotion and ultimately sales of their brands in...