Some merchants want to have an active online and offline program; one that includes multiple Chinese social media platforms as well as offline events, training sessions and retailer recruitment. For these merchants, our Diamond Program is well suited.
Each brand that undertakes the Diamond Program is allocated a dedicated Merchant Manager. Your Merchant Manager proactively work with your brand to:
Promote your brand to the Australian Chinese community; both on and offline.
Feature in 4 post per month on Little Red Book
Feature in 4 post per month on WeChat
4 Red Packet promotions on WeChat each month ($200 media included)
Feature in 10 posts per month on Weibo
3 x Fensitong Weibo marketing promotion ($400 media included)
Participation in Daigou Competition each quarter
Conduct 1 x brand sampling each month (providing 10-15 samples each month)
Participation in 1x product training each month
Visit Chinese grocery & gift shops to develop retail presence
Organises Group Buying promotions
Brand Expo Event each quarter
Organise factory/manufacturer visits for Daigou buyers
Dedicated Merchant Manager as point of contact.
Australia China Daigou Association Membership (valued at $600/yr)
Listing in BuyNatural eCommerce website (valued at $500)
Summary Report each quarter