Diamond Program

Some merchants want to have an active online and offline program; one that includes multiple Chinese social media platforms as well as offline events, training sessions and retailer recruitment. For these merchants, our Diamond Program is well suited.

Trade Marketing
Brand Advocate
Company Spokesman

Each brand that undertakes the Diamond Program is allocated a dedicated Merchant Manager. Your Merchant Manager proactively work with your brand to:

  • Creating a trade marketing and communicating strategy.
  • Executing the trade marketing plan across the region.
  • Driving brand awareness across various categories and products.
  • Attending and presenting at daigou stores and gift shops on behalf of the brand.
  • Coordinating the creation and delivery of sample Chinese ad content.
  • Answering questions and advocating within the daigou community
  • Reporting on data and industry trends relating to trade categories.
  • Creating trade marketing plans for individual products and product ranges.



$5000 /month

Promote your brand to the Australian Chinese community; both on and offline.

Feature in 4 post per month on Little Red Book

Feature in 4 post per month on WeChat

4 Red Packet promotions on WeChat each month ($200 media included)

Feature in 10 posts per month on Weibo

3 x Fensitong Weibo marketing promotion ($400 media included)

Participation in Daigou Competition each quarter

Conduct 1 x brand sampling each month (providing 10-15 samples each month)

Participation in 1x product training each month

Visit Chinese grocery & gift shops to develop retail presence

Organises Group Buying promotions

Brand Expo Event each quarter

Organise factory/manufacturer visits for Daigou buyers

Dedicated Merchant Manager as point of contact.

Australia China Daigou Association Membership (valued at $600/yr)

Listing in BuyNatural eCommerce website (valued at $500)

Summary Report each quarter


Start selling to China via DaigouSales

Leveraging Daigou allows brands to cost effectively develop their D2C sales and marketing channel into China.