The Bronze Program is designed as an entry level package for merchants to get started with a low cost, social marketing program. This online Chinese social media program provides posting into the WeChat and Weibo platform, helping to create brand awareness and positioning.
The Red Packet concept is based on the Chinese tradition of hongbao (red envelope), where money is given to family and friends as a gift. We use Red Packets within our WeChat daigou groups to reward people for engaging with a particular brand. Brands that leverage WeChat have seen improved eStore visibility and product sales.
Weibo is usually known as the Chinese version of Twitter. In Chinese 微博(Weibo) means microblogging and each post are restricted to 140 character limit. Users can follow individual accounts, like and share their posts similar to Twitter’s tweets and retweets. Our Weibo posts often contain images, videos and GIFs as the Chinese reader tends to show greater interest in the content compared to just using text.