A buyer in China wants to buy 3 cans of Stage 2 infant formula, but it's expensive, inconvenient and difficult to order directly from an Australian website. The Chinese based buyer heads into their WeChat community to look for one of their network currently living in Australia...

It is an established fact that China’s middle class is increasingly paying for and demanding high-quality Western products. We have seen over the past few years a significant number of foreign brands trying to target these Chinese consumers; often using the cross-border ecommerce channel as...

With Chinese household incomes and health awareness increasing, Chinese consumer demand for health and wellness products is steadily growing. The understanding that health and wellness products can promote a healthier lifestyle has expanded from first-tier cities to lower-tier cities where people are becoming more affluent,...

According to an official statement released by Ministry of Finance on November 24, China plans to reduce tariff on 187 consumer goods, including cosmetics, apparel, health supplements, food, and pharmaceuticals. The new policy will go into effect on December 1. The average tax rate will drop to...

For Western companies, selling to China is a recognised challenge. Moreover, this year I coined the term, "Daigou-to-Consumer" (D2C) to help companies conceptualise a powerful channel known as 'daigou' [1] that can assist them in the marketing, promotion and ultimately sales of their brands in...

The Bellamy Case Study; Failing to understand D2C (daigou-to-consumer) When asked about examples of companies that failed to leverage the D2C (daigou-to-consumer) channel there is no better example than Bellamy’s, the Tasmanian family-run business. . This business became a billion-dollar company, basically on the back of Chinese demand...