Daigou Sales (the trading name for Reach China Holdings Limited) is a business that developed a WeChat based, eMarketplace; build specifically for Chinese purchasing products on behalf of their personal contacts back in mainland China (known as “Daigou”).

Founded in 2017 by Dr. Mathew McDougall, Daigou Sales quickly established itself as a solution for emerging brands to establish a sales channel into China without the significant capital costs of product registrations, company incorporation and issues around repatriating money. Further, Dr. McDougall was first to coined the term, “D2C” ( Daigou-to-consumer) as a way to help brands understand this channel and further substantiate it’s inclusion within a brands broader Chinese market entry strategy.

The platform, known as DaigouSales helps brands maintain their premium positioning within their flagship eStores and also provides Daigou with easy to use ‘store fronts’. These daigou store fronts were an innovation within the DaigouSales platform it automated much of the purchasing, collecting money and shipping away; just leaving the daigou buyers to focus on growing their Chinese network and in turn profits.

Since the launch of DaigouSales platform, we have created multi-layered marketing programs that offer brands with flagship eStores ways to promote their products within the daigou community. From WeChat content and promotions to offline events and seminars to even KOL and ambassador management. A complete marketing solution that wraps around any D2C solution at a level that makes sense to the brands budget and aspirations.


For many brands, being able to sell their products in China is the ultimate aspirational goal yet it has been out of reach of many because of the costs and associated risks. For the rst time, these brands can now leverage the D2C (Daigou-to-Consumer ) channel via our DaigouSales platform.



At DaigouSales, we have assembled some of the world’s leading experts to support our best-in-class product and services. Our team has an unprecedented track record of success in China, Australia, Europe and the US.

Start selling to China via DaigouSales

Leveraging Daigou allows brands to cost effectively develop their D2C sales and marketing channel into China.