Developing your D2C (daigou-to-consumer) Channel

For many brands, being able to sell their products in China is the ultimate aspirational goal yet it has been out of reach of many because of the costs and associated risks. For the first time, these brands can now leverage the D2C (Daigou-to-Consumer ) channel via our DaigouSales platform.

DaigouSales is a WeChat based D2C eMarketplace, enabling businesses world-wide to reach China’s vast and growing consumer market via the Chinese professional buyers living outside China. DaigouSales provides established brands with a platform to manage their daigou traders and for emerging brands, this D2C channel is often the most cost effective and lowest risk to selling and marketing products to consumers living in China.

For Chinese buyers living around the world, DaigouSales offers a simple way to create a professional Store Front for their daigou business. Fully integrated into our eMarketplace with access to premium wholesale brands and our logistics networks both domestically and cross border into China. Daigou buyers through their eStores can focus on marketing their eStores and not having to spend time chasing payments, running around town buying products and the hassle of arranging postage.



The button at the bottom leads to DaigouSales merchant sign up form to provide you with further details and contact information.

  1. Store sells and acts on the behalf of a single brand that is owned by the merchant opening the store
  2. Store sells and acts on the behalf of multiple brands that are all owned by the merchant opening the store*
  3. Store sells and acts on the behalf of a multi-brand marketplace (service class trademark) owned by the merchant opening the store*

* Requires special approval from DaigouSales


eMarketplace Brands

Brand Programs

Our brand programs are designed to drive awareness and reach within the daigou communities both online and offline. When daigou buyers have a positive understanding, knowledge and engagement with a brand they move from simply being a buyer to becoming an advocate – this Daigou ‘word of mouth’ (DWOM) is a powerful tool in helping influence Chinese mainland consumers and in turn will lead to greater sales volumes.

Content marketing

Producing great content is an art that takes hard work and planning. We can help your brand create a tactical content marketing plan that details how content will be promoted and distributed with the daigou channels. This includes:

  • Content Calendar: We help you plan and implement a detailed content calendar to guide your content development and marketing efforts.
  • Content Creation: Researching, writing, editing and publishing your content based on the agreed calendar.
  • Social Media Advertising: Using WeChat Ads, Red Pocket programs and promotional advertising to gain immediate results by promoting your content to your daigou community.

Event Management

Events are a great way to build your business profile, educate daigou and generate sales opportunities. They go beyond your eStore and social marketing programs – to create unique face-to-face experiences that help engage and create interest. Our regular brand events are limited to in both the number of brands that can present and the number of daigou that can attend – we want authentic relationship building and our more intimate event format allows for the daigou to get up close and know the brand.


VIP Daigou Management

A brand that uses a VIP Daigou Manager will have greater influence and reach into the daigou community both online and offline. Our specialised VIP Managers  will work with your brand to promote, represent and advocate your products, ultimately developing a brand relationship within this community. Acting as your daigou ‘Trade Marketer’ our VIP Managers work with various daigou stores and gift shops to secure shelf space, develop in-store promotions, run product training and brand activations. The objective of the VIP Manager is to drive sales through your DaigouSales flagship store.


Start selling to China via DaigouSales

Leveraging Daigou allows brands to cost effectively develop their D2C sales and marketing channel into China.